The Importance of Email Quality Assessment
Email marketers know that even the most compelling subject lines and call-to-actions can fall flat if they’re delivered to an inactive, invalid, or otherwise low-quality email address. That’s why email quality assessment is such an essential part of every ESP-powered email campaign.
Similar to the testing process of products before they reach consumers, email QA ensures that email campaigns are free of errors and meet pre-established standards before they’re sent to recipients. This ensures a professional, polished, and engaging experience for subscribers and maintains brand voice and tone consistency.
Image optimization
Email QA checks that images in your emails are high-resolution and relevant, avoiding blurry or distracting images that detract from the overall message. In addition, it verifies that images load quickly on different devices and internet connections.
Link verification
QA specialists test each link in your campaign to ensure they’re functioning properly and are not directing subscribers to broken or outdated web pages. This also ensures that all calls to action are visible for users with disabilities, adhering to accessibility standards.
Recipient engagement
QA checks that the content of your email resonates with your recipients, as demonstrated by open rates and other engagement metrics. This helps ensure that your messages are highly relevant, improving inbox placement and overall deliverability.